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Why We Lost Prop 8: When Reactive Politics Become Losing Politics

by: paulhogarth

Wed Nov 05, 2008 at 07:59:19 AM PST


From today's Beyond Chron.

Proposition 8 is still "too close to call," but the initiative to ban marriage equality led all night - with the measure ahead 52-48 at 3:00 a.m.  It pains me to describe it this way, but "No on 8" - like Michael Dukakis - blew a seventeen-point lead.  Progressives were lulled into complacency by early poll numbers, and distracted by the Barack Obama campaign - even after it became apparent he would win.

But "No on 8" was also a reactive campaign that did not anticipate the opposition's arguments to sway swing voters.  Bloggers were effective at pushing memes to define the opposition, but it failed to define much of the race.  And "No on 8" did not push a simple and compelling message - "Obama Opposes Prop 8" - to the African-American community until the other side beat them to it, forcing them to play catch-up.  This is no time for making excuses, or inspiring words that we're part of a greater struggle.  Our right to marry just got taken away from us, and we've got to be smart if we're going to get it back.

paulhogarth :: Why We Lost Prop 8: When Reactive Politics Become Losing Politics
I'll freely admit I was one of many progressives distracted by the presidential race and lulled into a false sense of security about Prop 8.  But in early October, after returning from a week in Wisconsin to help Obama, it became apparent that Barack was going to win by a landslide-and that Bay Area activists were wasting their time driving to Reno while there was important work to be done at home.  New poll numbers on Prop 8 jolted me out of complacency (one could say I "reacted" to bad news), but my pleas about the presidential race fell on deaf ears.  Somehow, progressives still shell-shocked from 2004 were afraid that simply believing Obama was going to win would "jinx" the outcome.

I heard a lot from marriage equality activists last night about "how far" we have come since the days of the Knight Initiative-Proposition 22, where 61% of California voters in March 2000 voted to add discrimination in the marriage code.  But we forget how incredibly conservative that particular election's turnout was-and we simply don't have the same excuse for Prop 8's recent fate. California voters who narrowly supported Prop 8 also rejected the anti-choice Proposition 4 (despite it also being neck-and-neck in the polls), approved a bond for high-speed rail (Proposition 1A), and crushed Proposition 6 (the Runner Initiative) despite the state's general "law and order" reputation.

We need to face the fact that Prop 8 passed because a lot of liberal people voted for it-swing voters who should have known better, if only they had the right message.

These swing voters like to think of themselves as "tolerant."  They believe they support gay rights, but are not always comfortable thinking much about the issue.  They have a "live-and-let-live" approach, and don't appreciate any group of people indoctrinating their worldview on the rest of society.  For a while, the "No on 8" message worked well with this crowd: it is morally wrong to have religious extremists impose their definition of marriage on the rest of society, singling out groups of people who don't apply and depriving them of a basic right.  Telling them the Mormons were funneling $20 million into the Prop 8 campaign was an especially effective message for this group.

The problem happened when the Prop 8 campaign-through blatant lies and deceit-changed the subject into gays and lesbians imposing their agenda on our elementary school children.  Suddenly, the people who were "indoctrinating" people who have a "live and let live" attitude was the homosexual agenda.  It became apparent to me a few weeks ago when I was phone-banking for "No on 8." I spoke to a black woman in San Francisco's Western Addition who was dead-set against gay marriage now that she had been scared into believing we were imposing our lifestyle on her.  And when people are afraid, it's hard to make them listen to facts-especially if they don't know you.

One of the basic lessons in activism is to not react to a problem when it comes up, but to be pro-active and frame the agenda.  It's not like right-wing extremists haven't used the "gay marriage will be taught in our schools" line before, and the campaign should have been ready to anticipate such attacks.  As far back as 1998, the first ballot proposition to ban marriage equality in Hawaii had a TV spot with a small child reading a book about two fathers-and he then gets confused.  The message back then for swing voters was the same message California swing voters got now-"will my kids have to learn about it?"

Another basic rule is to anticipate what strategies the opposition will come up with to lure voters, and to preempt them with your own overtures.  Gay marriage supporters were not happy that Barack Obama said he believes marriage is "between a man and a woman," but he rarely got credit for going further than any presidential candidate had gone before.  He supports fully repealing the Defense of Marriage Act, and - more importantly - he came out against California's Proposition 8.  Knowing that Obama was going to win the state comfortably, "No on 8" should have stressed Obama's opposition from Day One.

They did not, and it allowed the Prop 8 campaign to get African-American voters on their side by leading them to believe that Obama supports Prop 8.  As I've written before, the black vote was critical in this race.  Polls showing Prop 8 either ahead or behind hinged almost completely on whether African-Americans strongly supported it-or barely supported it.  Aggressive overtures needed to be made to that community, and there was no better messenger in this election for this group of voters than Barack Obama.

Instead, "No on 8" waited until the other side made their own hit piece that implied an Obama endorsement of Prop 8.  By then, we were being reactive.

Finally, I did go to the "No on 8" campaign office in the Castro as often as I could-but quickly became frustrated at what they were asking volunteers to do.  I was happy talking on the phone with swing voters-which was useful and effective-but they seemed more interested in having us do visibility in San Francisco, going to strongly liberal (even gay) parts of town to make sure our base knew they had to vote "no."  Rather than preaching to the choir, we were told this was useful because much of our base was confused-that some supporters think they're supposed to vote "yes" on Prop 8 to affirm gay marriage.

I don't doubt there were a few cases of gay people in San Francisco who were confused, and accidentally voted for Prop 8.  But this appeared excessively anecdotal and reactive, when I was far more interested in being pro-active and effective in getting work done.  Ironically, it turns out that a percentage of our opposition was equally confused-if not more so, which made the issue a wash.  When I dropped "No on 8" literature in East Oakland, I ran into an African-American woman-who said she would vote "no" on Prop 8 because she "really didn't want" gay marriage being taught in public schools.

It is now 4:22 a.m. on Wednesday morning, and Prop 8 is still up 52-48 with 90% of precincts reporting.  Now that discrimination has been enshrined in our Constitution, it will require another vote of the people to have it repealed.  I don't doubt that with the state getting younger, future efforts at marriage equality will be successful.  But I can't help believing we have seriously blown an opportunity in this election to give the right wing a stunning defeat-one that would forever leave them on the ash heap of history.

We need to start now to organize ... and this time, let's do it right.

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I've been trying to say something just like this. (7.00 / 3)
Thanks Paul.

I'm proud to work for Kamala Harris for AG.

i'm still amazed LA county was so useless (7.40 / 5)
earlier on in the night, i was reassured that they would come home late in the game like they usually did. solano county's the other mindbender, given how these sorts of things usually shake out.

ultimately, i think this is in part a victim of the peculiar CA dem tendency to see the rest of the country as sexier to volunteer for than working to change things in CA, and a state party establishment that's all too willing to coast along without much effort.

personally, i think that any future campaign to sway the hearts and minds of the electorate has to begin with humanizing gay and lesbian people explicitly, both in ads and door to door. this bill has real victims, and it only makes it worse if they're not given human faces. i had hopes this summer that the weddings across the state might do that, and perhaps they did, but it didn't really seem to come out in the campaign.

surf putah, your friendly neighborhood central valley samizdat


Yup (7.00 / 3)
Too much driving for change, too little staying for change.

I'm proud to work for Kamala Harris for AG.

[ Parent ]
LA County is massive (8.00 / 1)
When you think of it, you can't just think Hollywood and Santa Monica.  Those regions turned out.  I think the Latino communities all around the ring is what passed this in LA.  Not to mention the significant Pro-8 vote in the African American community.

But your initial thoughts are spot-on and will be part of my wrap-up.


[ Parent ]
What was the total California Turnout %? (0.00 / 0)
The turnout in Alameda County was only 55%

That is a disgrace.


Two ballot measures (4.00 / 1)
I propose that two propositions should be submitted simultaneously for the next ballot:

1.  A measure that would clarify that civil unions gives couples the exact same rights and benefits as married couples, and

2. A repeal of the ban on same-sex marriage.

The Mormons and evangelists have stated over and over again that they are not against civil unions, but they are more concerned about the definition of a "traditional marriage." Putting the first measure on the ballot would force these religious groups to show their true colors that they are opposed to any rights for gays. That will hopefully force voters to disapprove of the practices of the churches and vote to pass BOTH measures.

Also, with two measures on the ballot, the religious groups would now have TWO fights on their hands, instead of one.

As for Prop 8, my wife and I tried to find a group here in LA that would let us canvass for them as a heterosexual couple. We wanted to go to neighborhoods to explain to them that 1) our marriage was not threatened in any way by the existence of gay marriage, and 2) we had no problem explaining to our children about gay marriage (and we do not believe that it will affect their sexual preferences as adults). Unfortunately, all the groups I spoke to just wanted us to make phone calls and did not seem to support my wife and I teaming up to talk to people face-to-face.  


You may have, but I didn't (0.00 / 0)
I started working on this campaign on June 21st- many of us did.

To have our efforts second guessed, by someone who didn't bother to work on this until it was too late completely demeans the work many of us did day in and day out to defeat this thing.

We weren't reactive, the state campaign grew out of the effort to keep the damn thing off the ballot in the first place which started in January, before there was even a glimmer of the CA Supreme Court decision going our way.

We lost because people did n't make this their priority- not because we didn't start working early enough. We did that.  


it was reactive and milquetoast (5.00 / 1)
the no on 8 ads were utterly ineffectual.  If the campaign, as Paul says, he people doing visibility in gay areas instead of knocking on the doors of straight areas with people likely to know gay friends, it was wasting its time.

The no on 8 campaign allowed this issue to be about "equality" and "marriage rights" instead of about a fight against right-wing extremism and religious intolerance in an anti-Republican change election.

Stupid, stupid, stupid.


[ Parent ]
Better Idea (0.00 / 0)
We should eliminate marriage and only have civil unions. That's a solution I can support. When talking to mormons, I found the biggest problem is that they labor under the delusion that there is no divide between the religious ceremony of marriage and the legal institution of marriage. These are, in fact, two separate things.

Mormons were worried about losing their tax exempt status as a religious institution as occurred with bob jones university when it refused to desegregate its college. I can't begin to explain how faulty that logic is, but they believed it. Yet maybe they should now lose tax exempt status as a religion and have to reclassify as a political non-profit.

The thing that irked me most was how much out-of-state money was contributed to Prop 8--regardless of its source. Although the Supreme Court has held that giving money is essentially freedom of speech, I would argue that in this instance, that freedom of speech infringes on the freedom of assembly and voting rights when it is used in such a way that it prevents Californians from having a fair election on state propositions. Really, only California money should be used for California propostitions. Those are entirely state issues that do not effect other states at all. In that way, you can easily distinguish the election of a representative to Congress, because that representative could very well have an impact on other states.


The No on 8 Campaign (6.50 / 2)
The No on Prop 8 campaign used a very methodical approach to campaign strategy.  They spent a lot of time and money to identify who their research methods determined would be undecided "swing" voters, and then focused the entire early campaign on those demographics.  

This means that the problem boils down to some combination of three things: (1) they IDed the wrong swing voters; (2) the messaging to the swing voters failed; or (3) the base of "No on 8" didn't turn out in high enough numbers.

My guess is that the third wasn't in play.  The debate will hinge around whether they IDed the wrong voters to sway (outreach to minority communities) or if the messaging failed.

I don't think that we will ever prevail as long as we don't see this as a long campaign to change hearts and minds, and keep running away from what it is about...Marriage Equality.  As long as we keep saying "it doesn't matter how you feel about marriage" we will lose.

 


Weak field outreach (5.00 / 1)
The No on 8 campaign did a poor job of using its numerous supporters and volunteers to go out and identify those swing voters and bring them over to our side. We had stories of people showing up over this last weekend to volunteer and being given a sign to wave on the street - that's indefensible.

Paul is also right that the campaign needed to be more proactive in reaching out to allies and key constituencies. African American voters needed to have been targeted, in partnership with key organizations in that community, much earlier. There was no outreach to labor unions at all until several labor activists forced it to happen a couple weeks ago.

It's a fucking shame that Prop 8's passage is due to a poor campaign.

You can check out any time you like but you can never leave


[ Parent ]
Not true. (0.00 / 0)
This bit about the labor unions is not true. We have had union support from day one - there was on the ground work.

Newsflash about Monterey County, you don't have GLBT grassroots, so you started from scratch. And even so, they did an amazing job of countering what the Yes people said down here.

I worked with both the Monterey and Santa Cruz county campaigns, and you are wrong about what they were doing Robert.

Stop playing the blame game, people worked so hard on this and these posts are just so destructive and fail to construct anything out of the ashes.


[ Parent ]
it was a message failure (0.00 / 0)
They targeted blacks with a miscegenation comparandum.  Stupid.  Black voters don't see the issues as equivalent.  It may have worked in focus groups for all I know, but common sense says that messages about Obama support and mormon involvement would have been far more effective.

They targeted swing voters with a milquetoast campaign and barely memorable, gauzy ads.

The problem was messaging.


[ Parent ]
Don't absolve Obama (0.00 / 0)
I received a robo-call yesterday from Yes on 8 with a recording of Obama saying "I believe marriage is between a man and a woman."  As I recall, he did make public statements like that, hewing to a mealy-mouthed "centrist" position.  So literally his own words were used against us.

Also, I'm not sure Prop 8 will withstand California constitutional review given the logic the Calif. supreme court already used this year in reviewing the issue of gay marriage: they saw it as involving a fundamental civil rights issue.


uhhh...sure. I'd be *totally* willing to sacrifice (0.00 / 0)
the presidency to get an advantage on Prop 8.  obama went farther on this than any other previous Democratic presidential candidate.

You wanted the Republicans to run ads all around the country saying OBama supports gay marriage?  sigh.


[ Parent ]
Yeah, (0.00 / 0)
I would have like Obama to say that "Separate but Equal" is unequal.  

I would also have liked Obama to say that spying on millions of Americans is wrong.

Since you asked.


[ Parent ]
well, clearly Obama ran a terrible campaign (0.00 / 0)
he should have run as Kucinich.  Our bad.

[ Parent ]
So what is the next step? (0.00 / 0)
What happens now, at the litigation level? What can we do to keep Prop 8 from undoing the equal rights of our fellow citizens?

Also, can we get a ballot initiative to make constitutional amendments to require at least a 60% vote?


That we can certainly do (5.00 / 2)
The question is whether that ballot initiative to raise the bar for a constitutional amendment comes before or after we take Prop 8 out of the constitution.

You can check out any time you like but you can never leave

[ Parent ]
After...we want this amendment gone (0.00 / 0)
...and you have all the time and money I can give. Not one more dime or phone call outside of CA until this is gone.

[ Parent ]
A better title? (0.00 / 0)
Dear Paul: Perhaps "When Complacent Politics Become Losing Politics" would be a better title for your post. I appreciate you owning up to your complacency, and the role complacency played in this ballot measure.

I challenge you to come on down to Santa Cruz County and get the story on a local campaign that worked. We used what the state had, and tuned it our local needs. We identified our "no" base and found our "undecided". We did direct outreach as well as visiblity.

We raised money every way we knew how (and we know lots of ways), but it wasn't until that 17 point lead evaporated that folks began to take it seriously. We knew our local vote mattered because though it would be defeated here, we needed to help make up for the places it would be passed.

Day-after knives are easy to wield, especially when one can look in from the outside and talk about what "they" did. I am hoping that everyone ready to post about what "they" did will take the time to look at what "I" did. Let Paul be the example, with his own testimony about being lulled. During that lull, when the Yes side out-raised us by 30 million dollars, opportunities were lost to make our case. We were out there asking; few responded.

Right now I am tempted to vent my sorrow and anger on the people who sat it out and the people who assumed we would prevail and the people who can offer criticism without committing to work.

I'm trying instead to think about every single volunteer who made phone calls even though they hated every minute of it. I'm trying to focus on the people who put themselves on the line by acting as spokespeople or getting their wedding announcement in the paper or coming out to one.more.person. I'm thinking about people who went back to their friends and family over and over for support and donations, sometimes beyond what the relationship could bear.

I'm saving my anger for the people on the other side who were willing to lie, cheat, and steal to get this passed. I am directing my disappointment into inviting those who worked and those who didn't into the tent where we can work together, harder and smarter, to reach a better outcome.

We were able to accomplish what we did here because there are local folks working in alliance every day year round. There are folks skipping their honeymoons and working most evenings when they're tired after their day jobs are done so the infrastructure is in place when the big issues come along. I could use your help, Paul. When my alliance meets next week to figure out how we can capture the energy of our expanded volunteer list and who we need to reach out to next, it'll take you showing up to make the effort successful.

We will take apart the campaign. We will figure out what worked and what didn't. We will figure out more ways to get the Pauls on board sooner, and we will expect the Pauls to step up before the event rather than after.

I understand a lot of these "blame" reactions are because of disappointment and in some cases regret. Get it out, and then get the hell over it. Shoot, how happy would the other side be if they can both pass Prop 8 and get us divided? I need you working with me.


Andy, I'll be happy to come down to Santa Cruz ... (0.00 / 0)
... if you give me the time place and location.  Don't have a car (I'm a true San Franciscan!), but if I can get transportation I'll be happy to meet with your group and figure out what went right.

I wrote this analysis last night from 3:00 a.m. to 4:30 a.m.  I had been up since 5:30 a.m., and had spent the entire day feverishly getting people out to vote.  And I had gone to two Election Night parties.

I never meant any disrespect to the volunteers who poured their heart and soul into this effort ... and got on board long before I did.

But I've been in politics long enough to know that you can have all the best volunteers with the best of intentions and hardest work, but if they're not well directed by the top all the longest hours can be done in vain.

Shoot me an e-mail at phogarth@mac.com


[ Parent ]
I'm not blaming anyone (0.00 / 0)
and all the No on 8 people I met were fantastically motivated.  But, with any campaign, there were miscalculations, and key things that weren't used to adequate effect

1) Straight, pro-gay couples.  One of the late realizations was that No on 8 visibility efforts met much less resistance when they had either straight couples OR the perception of them (via equal numbers of men and women in canvassing groups).  I personally suspect a lot of the people who met us with hostility operated under the assumption that I and my fellow canvassers were 100% gay.

2) Pro-gay religious groups.  This is obvious.  Regressive churches turned out in a HUGE way against prop 8.  

3) There was a relatively last-minute realization that Alameda/Contra Costa counties (via their large population and opposition to the measure) woudl be the key deciders in the election.  

4) The API community was realized as a swing group, but  the campaign was sorely hurting for Mandarin/other east asian linguists.


[ Parent ]
Thanks for writing (6.50 / 2)
this paul and starting this important discussion.

This loss is not about any one person's failure at the grassroots level to get involved.  With this margin of loss, the blame has to go to the top.

But who is the top?  That is indeed part of the problem.  

How many campaign managers where there?  

How many times did they restructure the decision making tree?  

How many different strategies did they have?  

How did they only plan for a max budget of $20 million when they ended up with closer to $40M?  

Why did they not anticipate and better counter the opposition's messaging?  

Who really thought it would be a good idea to run a No campaign with green check marks and "Equality for All" as the slogan?  

Who made the decision not to strongly make the argument that Obama opposes 8 to his supporters?  

Who decided that not having a true ground game was a path to victory?  

Who thought that paid phones to voters were more effective than grassroots supporters making calls?  

Who put together an out of state phone banking program and then never really effectively launched it.  

Who thought it was a good idea to have the only ask of volunteers election weekend (Sat-Mon) to come in for a one hour training?

Who thought it was a good idea on election day to have the main volunteer ask to stand in front of polling locations, which are mostly churches and schools and pass out cards for a campaign where churches and schools were the main contentious issues?

Who thought that waving signs brings volunteers to the polls?

Who never came up with a legal strategy to counter people being kicked away from those locations?

How did the campaign really think that they would have the legal right to stand on church property with No on 8 signs?

As you can tell, I have a lot more questions than I have answers.  And right now, I am incapable of writing much more.

This is a terrible terrible day to be GLBT and a Californian.


Reactive? Guilty as Charged. (0.00 / 0)
I paid little attention to 8 because it was trailing early on. And like many progressives, the threat of a McCain/Palin White House was A LOT more motivating to me than hospital visitation rights and employee benefits for same-sex couples.

When Obama surged, I did a complete 180: Prop-8 became my top priority... to the point of neglecting efforts for my local Dem candidates for congress & state legislature.

Too little too late. I have many regrets, but this is not the only progressive cause to have suffered in the last seven years. Opposition to the crimes of the BushCheney regime has depleted the struggles for the environment, against globalization, for health care, against... well, you name it.


New to This (4.00 / 1)
This was a great analysis.  I found this blog recently and have enjoyed reading it to get some insight into what was happening with the No on 8 effort.

I truly appreciate all of the efforts that were made to save my marriage and keep hate out of our constitution.  Due to my work schedule, volunteering a lot was unfortunately not an option.  I gave money, talked to everyone I could about the importance of voting no, sent out emails, did everything I could think of with limited time.

This past weekend I went to the SF No on 8 headquarters on my day off and was rather frustrated with my experience.  It was somewhat chaotic/disorganized and people who came in to volunteer were herded to one side, given a 2-minute orientation, and sent out to hold signs in SF in groups.  Our group went out, did this, and encountered only a few "confused" people, and got mostly supportive feedback.  A few people even asked us "why are you here?  Why aren't you in areas outside the city where Prop 8 is not going to be voted down in a landslide?"  

Several of us returned to headquarters when we were done and asked if we could do something else, like using our bilingual skills to do outreach phone calls to minority voters, and were told that we could come back on Election Day to do visibility work again in SF with the signs if we attended another orientation that night.  It was a bit disheartening, but I have never been involved in a campaign before and figured they had so many people that we weren't needed.  

Anyway, I can only hope that Prop 8 gets challenged in court and defeated, and that we learn from this experience and move forward.  Thanks for the discussion.


Paul, You are Absolutely Right (0.00 / 0)
I'm not going to pretend I know everything about the inner workings of the campaign, but I was approached by the No campaign in June (actually, June 3rd, the day of the primary), and it was clear then that the campaign had neither the strategy, organization, or money to win, nor leadership necessary to put those in place to win.  Quite frankly, they blew it.

I'll go more into it later when I have a chance (i.e. tomorrow afternoon), but as disappointing as the results are looking, it is not a failing of complacent grassroots.  Instead, this is a consequence of the California Democratic and liberal establishment that is bankrupt of leadership.  We don't need a California Howard Dean, but we do need leaders, not out of the Garry South mold, who can push forward real change.

My Blog, The Watchtower


An uncomfortable feeling (0.00 / 0)
A couple of thoughts from an outsider to the No campaign re. this huge setback.

1. Prop. 4 defeat comes at a very narrow margin imho especially after two recent defeats and a wider relative spread at least the last time.  Absent a strong presidential turnout on the democratic side, the Yes camp has mustered enough votes this time to surpass the previous No victories in 2005-06.  What happens if democratic apathy (disappointment?) settles after 2-4 years in national power and a long decade in state power?  I would have hoped that the third time would finally sink this line of attack; yet the result lets me think that a rapid Republican refoundation and the attendant enthusiasm in CA may tip the balance.  Somehow, repeated attempts must be silenced emphatically or they end up winning.  Is institutional reform the only route or longer term (permanent) outreach/education a more stable repellent?

2. I feel that Prop. 8 messaging to the heterosexual majority felt a bit muddled.  The initial summertime (Olympics) ad of the bride's obstacle course  painted in my view an aspirational image of marriage for all, but failed to hammer the discriminatory nature of the threat.  When, in the stretch, the civil-right issue emerged as the closing argument, I fear that it wasn't effective in garnering individual support from minorities (african americans, latinos) who may not have given the community's plea for equality a full hearing and may fall back on religious moral guidance.  Worse, a last-minute claim of civil right violation might make these minorities with historic struggles immediately/reactively suspicious.  How are they brought to, at least, a point of neutrality ('I may not like it, but I understand their effort') before the next vote?

3. While CA conservative hinterland will not be convinced to support, is there a strategy to blunt the Yes proponents' culture-war message and associate universal union/marriage (gay marriage is too easily used as a demeaning slur from their vantage point) with members of their communities with whom they feel comfortable.  In other words, retail the campaign with very local spokesperson.  Alternatively, how could the concept of universal union be expanded to a broader set of two-person partnership that would appeal to more socially conservative voters?

4. After a popular vote defeat, I cannot conceive anything but a reversal in the same arena.  If courts are reversing these initiatives repeatedly (however worthy the arguments and despicable the majority's rule), I fear a growing backlash from the voters and the risk for harsher assaults on the minority.

JML


That last point (0.00 / 0)
Is why I do not expect this court to reverse Prop 8.

Perhaps I still have the searing memory of the Washington State Supreme Court, a court with a 7-2 liberal majority, handing down a decision in 2006 upholding the state DOMA because, in their words, "the legislature has the right to promote procreation."

We were all supposed to believe it was coincidence that three of those liberals, including Chief Justice Alexander, were up for reelection that fall and all facing well-funded right-wing challengers.

You can check out any time you like but you can never leave


[ Parent ]
One point on the election of the justices (0.00 / 0)
They aren't in a typical election, rather it's a Yes/No vote. So, the other side has to really galvanize the state to kick somebody off. Given that this was a bare majority for something so concrete, I can't imagine the resources & the votes will be quite as available for a No campaign on Ron George.

I'm proud to work for Kamala Harris for AG.

[ Parent ]
Leverage (8.00 / 1)
I believe that the approach was necessarily reactive because of the lack of advance work to change public attitudes across the board in California.  Meanwhile the opposition has been strategically planning for years AND has been working to create an overall conservative public environment for decades.

To fight this millions and millions were raised, all at the last minute, and plowed into a saturated messaging environment.  

The SAME THING happens with fights against tort reform, fights over womens' choice, privatizing schools, etc. over and over and over.  The nature of the messaging is always reactive, with nothing left behind after the election.  it is not tied to deeper values, so it doesn't stick and, just ads important, doesn't reinforce the deeper values.

Look how the right does it.  They tie everything to conservatism.  They have a unified core message that reinforces their issue messages.  And then their issue messages reinforce conservatism.  The cycle feeds itself.  And it is LEVERAGED.  A dollar spent promoting conservatism in general is a dollar spent on tort reform, banning gay marriage, anti-environmentalism, and it works better because it is done outside of the crowded election cycle, and is designed to stick until and after elections.

So what if we started to actually fund our progressive infrastructure organizations NOW, so they could start working NOW to change the overall public attitude environment to be more favorable to progressive values and candidates IN GENERAL?  What if our funders understood that this is a better and more cost-effective approach than frantically throwing tens of millions into each election cycle at the last minute in a desperate attempt to fight off the lasted right-wing evil, hurtful attack?

A dollar spent on that NOW is a dollar toward EACH issue on the ballot and each progressive candidate in the whole state.  Except it is more effective because it designed around a lasting values message.  If we could start promoting progressive "we're in this together" and "we're here for each other" and democracy in general NOW, then elections LATER become so much easier to handle.

It's leverage.  Ten dollars to Speak Out California and Commonweal Institute NOW is like a hundred dollars given to each candidate and ballot issue that will be so important two years from now.

--
Seeing The Forest -- Who is our economy FOR, anyway?


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