| As we're all painfully aware, during the '00s the US media have become ardent defenders of the status quo, generally unwilling to discuss harsh realities that might threaten that status quo unless absolutely forced to do so - Hurricane Katrina, for example, or the reaction to Al Gore's An Inconvenient Truth. Perhaps the most significant issue not being discussed in the media is peak oil - which, in its simplistic form, explains why the high fuel prices we are seeing today are going to be a permanent feature of life.
Gas prices are NEVER coming back down - rising demand is meeting a shrinking supply and the result is the end of the cheap oil that modern America was built upon.
As gas prices remain high more media outlets are discussing energy policy but only lately are they beginning to acknowledge that the era of cheap oil is over. Today's Los Angeles Times starts examining the topic with a front-page feature, Envisioning a world of $200-a-barrel oil. It focuses on how consumers, transportation, and global trade will be affected, and even tries to examine the "upside" to this, particularly the eventual localization of American life, perhaps the closest a major American media outlet has come to embracing the ideas of Jim Kunstler.
The article is a good beginning, but it avoids the key question of how we ought to respond. Videoconferencing and staycations are not substitutes for statewide initiatives to deal with the crisis. The article discusses the airline crisis but doesn't discuss ways to provide alternative forms of transportation such as high speed rail. Nor does it discuss ways to encourage more renewable energy sources, or local food production, or urban density.
Still, just as it took Al Gore's movie to convince Californians to take even the small step of climate change action embodied in AB 32, so too will it take the media's willingness to tell Californians that cheap oil is over to produce action on shifting our state away from an oil-based economy.
Cheap oil was responsible for much of the prosperity of the postwar era, especially in California. It enabled people to find an affordable home to purchase, even if it was distant from their workplace. It enabled them to buy inexpensive food without needing to grow their own. It enabled the development of global trade networks that provided markets for Californian products and services.
The end of cheap oil is welcome from an ecological perspective but it will finish off working Californians if we don't proactively work to build a post-oil infrastructure to provide for prosperity, just as we spent the 1950s and 1960s building an infrastructure around oil to provide for prosperity.
Newspapers like the LA Times could help show Californians the need for and value of such projects. It will require them to break with the status quo - but Californians are already doing so in practice, riding mass transit and even their bikes in much higher numbers than ever before. In the absence of media coverage of our changing state, we in the blogs will do what we can to keep up. |
