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A political postmortem of CD-32

by: Dante Atkins

Sat May 23, 2009 at 04:40:39 AM PDT


The ballots have been cast and officially counted in CA-32.  The final numbers by percentage:

Judy Chu 32.64%
Gil Cedillo 23.23%
Emanuel Pleitez 13.4%
Betty Chu 10.44%

So...what's the aftermath and what can we learn--besides, of course, that Judy Chu will defeat her distant cousin easily on July 14?  Postmortem below the flip.

Dante Atkins :: A political postmortem of CD-32
The first thing to note is that this campaign was over before election day because, as previously reported, the Judy Chu campaign did an excellent job in collecting absentee votes.

Over one-quarter of the ballots cast in this special election were cast by mail early enough to be counted in the initial tally at the beginning of election night before the poll results started coming in--28.12% of the vote, to be specific--and Judy Chu won a hair short of 42% of those absentee ballots.  The Cedillo campaign was counting on high election-day turnout among less experienced voters to make up the difference, but there just wasn't enough.

Most notable, however, is that if the election had been decided strictly on the poll vote, Judy Chu would have won anyway.  Crunching the numbers based on the absentee results and full results mention earlier, Judy Chu won a plurality of votes cast on election day: 11,273 out of 38,900, or just shy of 29%.  Cedillo got 25.56%, while Pleitez got 15.47%.

So, the big question, given those numbers, is: did the Pleitez candidacy ruin the chances of the "preferred" Latino candidate, Gil Cedillo, to retain what Congressman Joe Baca famously referred to as a "Hispanic seat"?  This narrative of Pleitez' ethnic disloyalty is, apparently, running some nerves raw in the Cedillo camp, according to the postmortem of the race in yesterday's L.A. Times:

Within the Cedillo campaign, there was a strong belief that Pleitez "has cost us a Latino congressional seat and that has stirred up a lot of feelings," said a campaign staffer who requested anonymity because no one was authorized to speak publicly about the loss.

I am going to ignore here the idea--distasteful to some, I am sure--that Congressional Districts, including minority-majority districts, ought to be represented by a person of the majority ethnicity in the district.  The thing I'd like to focus on is that the aforementioned belief about Pleitez being a spoiler is almost certainly not true.

We're just a few days removed from the election--and owing to that, there is much exact data about vote breakdowns by region, new voter registration, etc. that we just don't have to be able to draw a conclusion one way or the other.  But we're going to focus on what we do know.

If one ignores the potential spoiler role played by Betty Chu--who probably got a lot more votes than she deserved owing to confusion among the voters--it is definitely true that if Pleitez' vote and Cedillo's vote are added, it exceeds the vote for Judy Chu.  So, yes, the two Latino candidates combined got more votes than the Asian candidate.  The problem is that calculating things this way naively and automatically assumes that everyone who voted for Pleitez would have voted for his fellow Latino Cedillo if Pleitez had not been on the ballot.  We can dispel that assumption for a few reasons.

First, as the aforementioned article mentions, Pleitez ran very strong in his home neighborhoods of East Los Angeles and El Sereno.  These neighborhoods were Pleitez' core base, which is why Cedillo sent his first outrageous mailer against Pleitez to Latinos in that area.  The interesting question is, what would those voters have done if Pleitez had  not been on the ballot?

Interestingly, another L.A. Times editorial about the race--this one ironically written by the mother of one of the young African American women featured on the infamous mailer, and worth a full read--adds to the clues of the mindset of these voters.  It's obvious that the Cedillo campaign's mentality in going against Pleitez in these areas was that these voters were going to vote for a Latino candidate, so it was worthwhile to make sure that Cedillo portrayed himself as the only Latino candidate worth voting for.  And in fact, Pleitez makes official what respected Calitics commenter Seneca Doane first noticed in the story I wrote here about the initial mailer.  Again, from the most recently mentioned L.A. Times, editorial:

"We're throwing up the peace sign," Pleitez said Thursday of their hand signals, frustration evident in a voice still soaked in disappointment from his third-place finish.

"To try to say that I'm romanticizing gangs, to try to make college students look like thugs. . . . They tried to find pictures with white and African American women, and only mailed them to Latino households."

But regardless of the Cedillo campaign's efforts to portray their candidate as the only respectable Latino in the race, it's a sure bet that many of the voters in these communities were voting only because Pleitez was on the ballot--after all, he was the local kid who made good--like the article said, what just about every parent in East L.A. wishes their son would achieve (which is why going negative in the fashion that Cedillo did was, simply put, not only offensive, but stupid).

It is true that otherwise, Cedillo ran strong in the Latino communities of unincorporated East Los Angeles and the small cut of Los Angeles proper that lies within the district.  But it also seems true that many of the voters that the Pleitez campaign engaged would not have voted at all had it not been for Pleitez getting them to vote.

But even more damning for this line of evidence is the simple math.  Let's assume the untrue, for the sake of argument--that every single supporter of Pleitez would have cast a ballot for either Judy Chu or Gil Cedillo had Pleitez not appeared on the ballot.  Even if 85% of Pleitez' supporters had chosen Cedillo instead  while only 15% chose Chu, Cedillo still would have lost by 15 votes.

And how likely is that scenario?  Well, the evidence provided by the L.A. Times, as well as the anecdotal evidence provided by the Cedillo campaign, seems to speak to this question.

Latinos make up nearly half of the district's registered voters, while Asians -- Judy Chu is Chinese American -- account for an estimated 10% to 13%. Chu appears to have won about one-third of the Latino vote, preliminary analyses indicate, plus virtually all the Asian vote and most of the white vote...

Pleitez appears to have done well among younger voters and English-speaking Latinos, including many who probably would not have voted for Cedillo even if the younger man not been in the race, several political analysts said.

Bottom line: Chu won a third of Latino voters regardless, and Pleitez won a chunk of the white vote, as well as a portion of the English-speaking Hispanic vote--which is why the Cedillo campaign sent a second mailer in English only to Latinos in the San Gabriel Valley.  Both of these demographics were groups that were less likely to support Cedillo, making it highly, highly unlikely that Pleitez played spoiler by taking 90% of his votes away from Gil Cedillo.

But just as important is the question of what the Latino political elite is going to do with Emanuel Pleitez.  The truth is that Pleitez had the most head-turning third-place finish in recent memory: he, as a 26-year-old, built a campaign essentially entirely off volunteer assistance from dedicated youth activists, raised an exceptional chunk of change using new media tools despite having no endorsements or institutional support, and caused one of the most prominent members of the Latino political elite to go into the gutter to try to counteract his momentum.

As the editorial about the mailer so aptly points out, the upcoming political generation--of which I am a part--is not inclined to wait its turn for someone to tell us we're ready, given the tools, networks and experience we now have at our disposal.  And given that reality, the Latino political elite in Southern California--and any other political elite group faced with this same dynamic--is going to be forced to make a choice.  They can either seek to punish Pleitez and turn him into an outcast for not following the preordained orthodoxy, or they can take a look at what he was able to accomplish without them and say, "wow, we need more of that."  For the sake of young voters and the Democratic bench, I sincerely hope they choose the latter.

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I'm far from convinced. (4.00 / 1)
This fact set is quacking like a whole flock of ducks, and I think the real mechanic is that with Pleitez in the running, Cedillo couldn't go all in on an ethnic polarization strategy. But heck, even if Pleitez did just enter to deny Cedillo the nom and raise his profile, god bless him. Cedillo's a dick, and Pletiez seems promising.

Disclosure: I'm awesome.

Well, if the effect of Pleitez's candidacy (5.00 / 1)
was simply to deny us a full-out racially based attack campaign from Cedillo against Chi, then we owe him a great deal.  I still think that Cedillo would have lost in that case, largely because Chu has a lot of goodwill going for her and people would have absolutely flocked in to stomp Cedillo to a pulp if he had looked like he was going to try to win by stirring massive ethnoracial antagonism against Asians.  I would have been driving out there to walk precincts for Chu; I'm sure others would have done the same.

I don't know what to make of Pleitez when it comes to policies, integrity, and all that, but he has certainly earned a hearing.  I do wish he'd come down here and run against someone like Miller or Royce, assuming no opponent has been found.  We could use his energy.


[ Parent ]
Royce (5.00 / 1)
If Pleitez (or anyone, really) were to take out Royce, I would be able to die happy.

[ Parent ]
that district (5.00 / 1)
does have a fairly high Latino population and is much more non-white and more middle-class than in prior years.  I don't think Pleitez is the right guy, but a home-grown Latino who can work the grassroots and bring in new voters has a shot at being successful over the long term.

[ Parent ]
I'm not that worried about homegrown (0.00 / 0)
after Lungren and McClintock up north.  I care about energetic and well-funded.

[ Parent ]
I actually disagree (5.00 / 1)
Pleitez' candidacy forced Cedillo to double down on the whole ethnic strategy.

As the article says, Cedillo tried to overcome Pleitez using subtle racial hints, and kept up the attacks against Judy Chu based on false allegations about Chinese spies.

Now, what you could legitimately argue is that Pleitez' entry into the race forced Cedillo to take a huge risk by going so negative to depress votes.  Either way, Chu was still the favorite, going away.


[ Parent ]
I meant an *anti-Asian* ethnic strategy (0.00 / 0)
I haven't checked out Pleitez's Facebook page (if the photos there still exist), but it strikes me that it's probable that he has probably had pictures taken with attractive young Asian women as well -- and as I recall those weren't in the mailer.  Maybe that would have been too blatant?

You followed this race more closely than I did, so I defer to your expertise, but aside from that one weird attack you mention I didn't get much sense that there was any strong attempt to rouse Latino resentment against Asians.  That's a common way that Democratic ethnic politics plays out in the LA area (recently from Richardson in the CA-37 special -- was the quote that Oropeza was "trying to take away our seat"?) and most large cities.  I think that it could have been a lot worse than it was.  Had there appeared to be a unified Latino bloc there for the taking, large enough to swamp an expected Asian bloc, then it wouldn't be surprising if Cedillo he might have taken that more clear path to victory.  But Pleitez's candidacy blocked that path.

Reasonable people can disagree, of course.


[ Parent ]
You're too modest (5.60 / 5)
for neglecting to mention that the Sandy Banks editorial quotes Calitics and credits blogs for driving the Pleitez mailer story.   You covered the race better than anyone else in the state.  Be proud.

thanks much (5.00 / 1)
And thanks, guys, for allowing me to do it on this platform and factchecking everything :-)

[ Parent ]
Excellent analysis! (0.00 / 0)
What Pleitez was able to do through online activism tools was remarkable. This should be a wakeup call to every candidate. What I love the most is it helps even the playing field against special interests.

Good post, Dante!


i'm interested in final $$ amounts (4.00 / 1)
I talked with one if Chu's fundraisers and they claim their final number is going to be $1.2 million.

What are Pleitez's and Cedillo's numbers??

It's about cold hard cash!

##########################

The Mad Professah Lectures
http://www.madprofessah.com


[ Parent ]
that figure is accurate (4.00 / 2)
and Cedillo will clock in at right about $1 million, while Pleitez will end up having perhaps a tad over $300,000.

Where that's really interesting is figuring out campaign efficiency in terms of cost per vote.  Presuming the campaigns spent their war chests, Cedillo's campaign ended up spending $79.55 per vote.  Chu comes in at $67.94 per vote.  And Pleitez comes in at a far cheaper $41.37 per vote.

If we just take a look at these data, one can't help but agree with Eric Hacopian's conclusion--stated both in L.A. Times recap and in the interview I conducted with him on Sunday before the election--that Cedillo's campaign spent its money very, very poorly and inefficiently.

The fact that Pleitez' votes came nearly twice as cheaply as Cedillo's is very telling.


[ Parent ]
That's part of how I'm seeing it working (0.00 / 0)
If you assume a tendency to vote for co-ethnics (and this has held everywhere and everywhen there are both ethnicities and elections) the presence of Pleitez meant that every dollar Cedillo spent on hispanic-targeted GOTV paid off in fewer votes; on the flipside, Pleitez got his slice of those out-gotten votes without paying a dime.

Disclosure: I'm awesome.

[ Parent ]
I usually find "cost per vote" comparisons misleading (0.00 / 0)
(no offense intended to you, since such comparisons are pervasive in political commentary.)

Give me a good last name and prime ballot position and I won't spend a penny, but I'll get a few votes, making my cost per vote an admirable $0.00.

Getting a few votes is not hard at all.  Getting a lot of votes can still be relatively inexpensive.  It's getting enough votes that takes a lot of money.  You can't extrapolate that Pleitez could have gotten enough votes to pass Cedillo -- let alone Chu -- based on the same linear function.  The higher-hanging fruit requires more resources.


[ Parent ]
Thanks. This is really helpful, hek. n/t (6.50 / 2)


Latino vote was split three ways (0.00 / 0)
So, the big question, given those numbers, is: did the Pleitez candidacy ruin the chances of the "preferred" Latino candidate, Gil Cedillo, to retain what Congressman Joe Baca famously referred to as a "Hispanic seat"?  This narrative of Pleitez' ethnic disloyalty is, apparently, running some nerves raw in the Cedillo camp, according to the postmortem of the race in yesterday's L.A. Times.

According to wiki, the ethnic population breakdown in CA-32 is: 14.8% White, 2.6% Black, 18.4% Asian, 62.3% Hispanic, 0.3% Native American, 0.1% other.

ethnic breakdown of voters according to Times Article:

Latinos make up nearly half of the district's registered voters, while Asians -- Judy Chu is Chinese American -- account for an estimated 13%.

Chu appears to have won about one-third of the Latino vote, preliminary analyses indicate, plus virtually all the Asian vote and most of the white vote.

The Latino vote was split three ways.  Let's not forget the endorsement of Antonio Villaraigosa and the UFW for Judy Chu. The endorsements did have weight.

Maybe the question should be phrased: "Did the Pleitez candidacy and the endorsement for Judy Chu of Antonio Villaraigosa ruin the chances of the "preferred" Latino candidate, Gil Cedillo, to retain what Congressman Joe Baca famously referred to as a "Hispanic seat"?"

Or maybe the question should be: "did the Cedillo candidacy ruin the chances of Emanuel Pleitez?"

It will be interesting next year in CA-32. People like Congressman Joe Baca will want CA-32 to return to being a "Hispanic seat".


how so, exactly? (5.00 / 1)
are you saying that Judy Chu will receive a primary challenge for her seat in 2010?

If Judy Chu can win the seat when it's open, she can certainly win re-election.


[ Parent ]
CA-32 in 2010 (0.00 / 0)
It would be unseemly for CA Latino Democrats to try to unseat Judy Chu in the next primary election.  Nobody would want to do something that would look so openly racially inspired. But this is about political power. Are they simply going to accept the results of a special primary election for a congressional district that is 62% hispanic and only 18% asian that resulted in the loss of an "hispanic" seat, to use Congressman Joe Baca's term?

For Judy Chu to stay in Congress, she is going to need the continued support and allegiance of a large percentage of hispanic voters as well as the monolithic asian support she evidently had in the special primary. I cannot imagine she will go unchallenged by Latino Democrats...or the Republican Party...unlike Hilda Solis.

Compare CA-32 to LA-2. Joseph Cao, however, is a Republican in an overwelmingly Democratic African-American district who won narrowly in 2008 over an incumbent that was under criminal indictment. I doubt Cao has much chance of reelection.


[ Parent ]
I fail to see the implications (0.00 / 0)
you're saying that there won't be a challenge, but that they'll challenge for power.  How exactly will that work?

And Cao is a very special case.


[ Parent ]
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