The Courage Campaign (where I am employed) launched a video tonight that is getting covered by a number of political bloggers. It's a cheeky piece that aims to get Kim Kardashian to support the Millionaires Tax of 2012, a ballot initiative recently unveiled by the Restoring California Coalition, which includes Courage, the California Federation of Teachers, and California Calls.
We thought the public would find it curious that millionaires like Kim -- who made more than $12 million in 2010 -- only paid 1% more in income taxes than a middle class Californian. So, we made this video to explain the situation. It's just the sort of fun video that can educate people who aren't politically engaged how much is at stake next November. In our focus groups, independent voters tended to think of celebrities (rather than CEOs, bankers, or Silicon Valley execs) when asked who should pay more in taxes. By the way, our initiative actually polls at 67%, the highest support our pollster has ever seen or a tax measure. More on that here.
We're going to start a campaign to get Kim to endorse the Millionaires Tax of 2012. If she gets on board, we'll reach people who never would have learned about the ballot measure otherwise. But most importantly, we have to show people why it's time for people like Kim to pay their fair share. See the full video by clicking below: