| Referendum could get expensive
by Brian Leubitz
A new poll by the LA Times and USC shows that voters are split on the "Amazon" referendum.
The poll found 46 percent of voters favor the tax and 49 percent oppose it.
Gov. Jerry Brown (D) signed the bill last month, but opponents are collecting signatures to put a measure on the ballot to overturn it.
"At this point, Californians are evenly divided on whether online purchases should be taxed. This could be one of the most expensive campaigns in California history, and neither side starts with a clear advantage," Dan Schnur, director of the USC Dornsife/Los Angeles Times poll, said in a statement. (Hill)
With some brick and mortar retailers looking set to join the battle against Amazon, there is going to be a lot of money flowing back and forth when this one appears on the primary ballot.
From a strategy standpoint, Amazon just gets to bash legislators, always an easy target. On the other hand, supporters of the online sales tax will have to do some explaining. There are a lot of reasons to support the tax, but actually getting the votes? Well, the old saying goes, when you are explaining, you are losing.
One more point was that there were more "Strongly" opposed to the sales tax collection than those "Strongly in favor" of the collection. So, Amazon has a higher ceiling and a broader audience to attempt to move. |